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Publishers owned the rights to reproduce works for which they owned the woodblocks. It was this possession of the woodblocks, known as ''zôhan'' (蔵版), whether physically or simply in name, by contract, that served as the rough equivalent to modern concepts of copyright, which were not introduced until the Meiji period. The idea of "intellectual property" as enforced today was not legally protected in any way at that time, and "artists," or, rather, illustrators hired by or otherwise working with publishers, had very little rights over reproduction of their works. In fact, publishers frequently repackaged illustrators' works, republishing them under new titles, sometimes mixed with illustrations from other publications, and sometimes cropped or otherwise altered; publishers also frequently sold woodblocks (or the ''zôhan'' rights to them) to other publishers, who might then reissue new editions.
 
Publishers owned the rights to reproduce works for which they owned the woodblocks. It was this possession of the woodblocks, known as ''zôhan'' (蔵版), whether physically or simply in name, by contract, that served as the rough equivalent to modern concepts of copyright, which were not introduced until the Meiji period. The idea of "intellectual property" as enforced today was not legally protected in any way at that time, and "artists," or, rather, illustrators hired by or otherwise working with publishers, had very little rights over reproduction of their works. In fact, publishers frequently repackaged illustrators' works, republishing them under new titles, sometimes mixed with illustrations from other publications, and sometimes cropped or otherwise altered; publishers also frequently sold woodblocks (or the ''zôhan'' rights to them) to other publishers, who might then reissue new editions.
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Commercial publishing houses first emerged in Kyoto around 1626, the phenomenon expanding to Osaka in the 1660s. Publishing came to Edo relatively late by comparison, but grew rapidly over the course of the 17th century, and by the year 1800 dramatically eclipsed the [[Kamigata|Kyoto-Osaka]] (combined) publishing industry. The first half of the 19th century saw the continued growth of publishing in the three major cities, as well as the emergence of commercial publishing operations in a number of provincial centers.<ref name=smith334/> The three major cities combined accounted for roughly 89% of publishing production; among the secondary or provincial centers of production, Nagoya was the most active, with roughly 104 independent publishers operating at one point or another (not simultaneously) in the Edo period. Other major publishing centers included Nagasaki, Wakayama, Ise, Hiroshima, Sendai, and Kanazawa.<ref>Over the course of the entire Edo period, it has been estimated there were 1,733 publishing firms in Kyoto, 1,652 in Edo, 1,253 in Osaka, 104 in Nagoya, 49 in Ise, 24 in Wakayama, 27 in Sendai, 24 in Kanazawa, 21 in Nagasaki, and 312 elsewhere. Smith. p342, citing Inoue Takaaki. ''Kinsei shorin hanmoto sôran'' 近世書林版元総覧. ''Nihon shoshigaku taikei 14'' 日本書誌学体系14. Seishôdô Shoten, 1981. p6.</ref>
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The earliest publishing houses emerged in Kyoto around 1600; simply called ''hon'ya'' (bookstores) they engaged in both printing/publishing and retail.<ref name=ikegami286>Eiko Ikegami, ''Bonds of Civility'', Cambridge University Press (2005), 286.</ref> By around 1626, woodblock printing had become definitively the predominant form, and use of moveable type had fallen away.<ref name=smith334/> Publishing came to [[Osaka]] in the 1660s, and to Edo relatively late by comparison, but grew rapidly over the course of the 17th century, and by the year 1800 dramatically eclipsed the [[Kamigata|Kyoto-Osaka]] (combined) publishing industry. The first half of the 19th century saw the continued growth of publishing in the three major cities, as well as the emergence of commercial publishing operations in a number of provincial centers.<ref name=smith334/> The three major cities combined accounted for roughly 89% of publishing production; among the secondary or provincial centers of production, Nagoya was the most active, with roughly 104 independent publishers operating at one point or another (not simultaneously) in the Edo period. Other major publishing centers included Nagasaki, Wakayama, Ise, Hiroshima, Sendai, and Kanazawa.<ref>Over the course of the entire Edo period, it has been estimated there were 1,733 publishing firms in Kyoto, 1,652 in Edo, 1,253 in Osaka, 104 in Nagoya, 49 in Ise, 24 in Wakayama, 27 in Sendai, 24 in Kanazawa, 21 in Nagasaki, and 312 elsewhere. Smith. p342, citing Inoue Takaaki. ''Kinsei shorin hanmoto sôran'' 近世書林版元総覧. ''Nihon shoshigaku taikei 14'' 日本書誌学体系14. Seishôdô Shoten, 1981. p6.</ref>
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According to one scholar, roughly 100,000 titles were published in the Edo period, 195,000 if we include renamed later editions of older titles; the same source estimates that roughly 236 new titles were published each year, on average, between 1600 and 1730, and approximately 510 new titles each year, on average, between 1730 and 1868.<ref>Smith. p335.</ref> Determining the average or typical print run is difficult, but some scholars estimate that it was not uncommon for books to be produced in first edition print runs of 1000-2000 copies.<ref>Smith. p343.</ref>
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The earliest trade catalog, ''wakan shoseki mokuroku'' ("Catalog of Chinese and Japanese Books in Print"), published in [[1666]], listed nearly 2,600 titles; this number leapt to over 3,800 only four years later, to nearly 6,000 in 1685, and to over 7,000 in 1692.<ref name=ikegami286/> Over the course of the entire period, according to one scholar, roughly 100,000 titles were published - 195,000 if we include renamed later editions of older titles; the same source estimates that roughly 236 new titles were published each year, on average, between 1600 and 1730, and approximately 510 new titles each year, on average, between 1730 and 1868.<ref>Smith. p335.</ref> Determining the average or typical print run is difficult, but some scholars estimate that it was not uncommon for books to be produced in first edition print runs of 1000-2000 copies.<ref>Smith. p343.</ref> Books were sold at retail storefronts (''hon'ya''), but also by ''[[kashihonya]]'', traveling booklenders who journeyed into the countryside, and to most of the [[provinces]], making books available far outside of just the cities; furthermore, samurai on ''[[sankin kotai|sankin kôtai]]'' journeys to and from Edo also carried books to their home provinces. This circulation or distribution of published materials throughout the realm was a crucial element in the creation of an archipelago-wide popular discourse, popular culture, and proto-national conception of "Japan" and of "Japanese" identity.
    
All three of the major cities published the full range of types or themes of publications, but each also came to be known especially, or more strongly, for certain types of works. Kyoto remained the center of production of Buddhist and Confucian texts, as it had more or less always been, while Osaka publishers produced a great many more practical works, such as encyclopedias; popular literature, meanwhile, took off especially powerfully in Edo. Publishing in Kyoto and Osaka also tended to be more heavily directed towards smaller print runs of more expensive, high quality printed works commissioned by [[poetry circles]] or other relatively exclusive groups, while Edo publishing was more heavily directed towards high-volume production of less expensive, less high-quality popular materials.
 
All three of the major cities published the full range of types or themes of publications, but each also came to be known especially, or more strongly, for certain types of works. Kyoto remained the center of production of Buddhist and Confucian texts, as it had more or less always been, while Osaka publishers produced a great many more practical works, such as encyclopedias; popular literature, meanwhile, took off especially powerfully in Edo. Publishing in Kyoto and Osaka also tended to be more heavily directed towards smaller print runs of more expensive, high quality printed works commissioned by [[poetry circles]] or other relatively exclusive groups, while Edo publishing was more heavily directed towards high-volume production of less expensive, less high-quality popular materials.
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