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Japan has, since the 18th century, continually been among the highest-publishing countries in the world. For lengthy periods of time, Japan published annually more individual titles<ref>That is, counting the number of different publications produced; the total number of physical copies printed and distributed is another matter, given that other countries, and other languages, have far more readers than Japan(ese).</ref> of books, magazines, and other bound materials than any other country on Earth.
Japan has, since the 18th century, continually been among the highest-publishing countries in the world. For lengthy periods of time, Japan published annually more individual titles<ref>That is, counting the number of different publications produced; the total number of physical copies printed and distributed is another matter, given that other countries, and other languages, have far more readers than Japan(ese).</ref> of books, magazines, and other bound materials than any other country on Earth.
Woodblocks were also better suited to the production of multiple editions, as a publisher could simply hold onto the blocks for a given book and reprint new copies later, never having to take apart the stereotype (the formatted, laid-out type blocks for a given page) and reassemble it for each page, or each work, as one would have to with moveable type. Finally, a third reason given for the popularity of woodblocks, and for the explosion of publishing in early modern Japan using woodblocks, was the relatively inexpensive entry cost for starting a publishing business. Rather than investing in a press (or multiple presses) and a collection of thousands of type blocks for individual characters, an entrepreneur could simply deal with one set of blocks at a time, hiring professional artisans (e.g. block-carvers and printers), or doing the work himself. The Japanese process of woodblock printing, furthermore, did not require any heavy, expensive, or technologically complex printing press, but rather was done largely by hand, using a tool called a ''[[baren]]'' to rub a piece of paper on top of an inked block.
Woodblocks were also better suited to the production of multiple editions, as a publisher could simply hold onto the blocks for a given book and reprint new copies later, never having to take apart the stereotype (the formatted, laid-out type blocks for a given page) and reassemble it for each page, or each work, as one would have to with moveable type. Finally, a third reason given for the popularity of woodblocks, and for the explosion of publishing in early modern Japan using woodblocks, was the relatively inexpensive entry cost for starting a publishing business. Rather than investing in a press (or multiple presses) and a collection of thousands of type blocks for individual characters, an entrepreneur could simply deal with one set of blocks at a time, hiring professional artisans (e.g. block-carvers and printers), or doing the work himself. The Japanese process of woodblock printing, furthermore, did not require any heavy, expensive, or technologically complex printing press, but rather was done largely by hand, using a tool called a ''[[baren]]'' to rub a piece of paper on top of an inked block.
Commercial publishing houses first emerged in Kyoto around 1626, the phenomenon expanding to Osaka in the 1660s. Publishing came to Edo relatively late by comparison, but grew rapidly over the course of the 17th century, and by the year 1800 dramatically eclipsed the [[Kamigata|Kyoto-Osaka]] (combined) publishing industry. The first half of the 19th century saw the continued growth of publishing in the three major cities, as well as the emergence of commercial publishing operations in a number of provincial centers.<ref name=smith334/>
Illustrators or authors would submit their designs to the publisher, who would then take over the remainder of the process. A highly skilled professional ''hangiya'' (板木屋, block-carver) would lay the design over the block - sometimes using a reproduction of the design created for this purpose by a copyist or ''hanshitagaki'' (版下書) - and use that as a guideline for carving out the blocks. ''Hangiya'' were professional artisans, and highly organized as such in craft guilds, working most often with publishers in a manner akin to independent contractors; some of the largest publishing houses had their own in-house blockcarvers, however.
Originally, cheaper and softer woods were used, and designs were cut more deeply, but the use of more expensive woods such as cherry, carved more shallowly into much thinner woodblocks was spurred by the popularity of prints by [[Suzuki Harunobu]] in the late 1760s in the new multicolor ''[[nishiki-e]]'' mode that he pioneered; by 1800 or so, materials and techniques previously used only for ''[[surimono]]'' and other much more expensive and exclusive publications came to be used more widely, and the costs of producing and buying works produced in this manner dropped dramatically.
Publishers owned the rights to reproduce works for which they owned the woodblocks. It was this possession of the woodblocks, known as ''zôhan'' (蔵版), whether physically or simply in name, by contract, that served as the rough equivalent to modern concepts of copyright, which were not introduced until the Meiji period. The idea of "intellectual property" as enforced today was not legally protected in any way at that time, and "artists," or, rather, illustrators hired by or otherwise working with publishers, had very little rights over reproduction of their works. In fact, publishers frequently repackaged illustrators' works, republishing them under new titles, sometimes mixed with illustrations from other publications, and sometimes cropped or otherwise altered; publishers also frequently sold woodblocks (or the ''zôhan'' rights to them) to other publishers, who might then reissue new editions.
Commercial publishing houses first emerged in Kyoto around 1626, the phenomenon expanding to Osaka in the 1660s. Publishing came to Edo relatively late by comparison, but grew rapidly over the course of the 17th century, and by the year 1800 dramatically eclipsed the [[Kamigata|Kyoto-Osaka]] (combined) publishing industry. The first half of the 19th century saw the continued growth of publishing in the three major cities, as well as the emergence of commercial publishing operations in a number of provincial centers.<ref name=smith334/> The three major cities combined accounted for roughly 89% of publishing production; among the secondary or provincial centers of production, Nagoya was the most active, with roughly 104 independent publishers operating at one point or another (not simultaneously) in the Edo period. Other major publishing centers included Nagasaki, Wakayama, Ise, Hiroshima, Sendai, and Kanazawa.<ref>Over the course of the entire Edo period, it has been estimated there were 1,733 publishing firms in Kyoto, 1,652 in Edo, 1,253 in Osaka, 104 in Nagoya, 49 in Ise, 24 in Wakayama, 27 in Sendai, 24 in Kanazawa, 21 in Nagasaki, and 312 elsewhere. Smith. p342, citing Inoue Takaaki. ''Kinsei shorin hanmoto sôran'' 近世書林版元総覧. ''Nihon shoshigaku taikei 14'' 日本書誌学体系１４. Seishôdô Shoten, 1981. p6.</ref>
According to one scholar, roughly 100,000 titles were published in the Edo period, 195,000 if we include renamed later editions of older titles; the same source estimates that roughly 236 new titles were published each year, on average, between 1600 and 1730, and approximately 510 new titles each year, on average, between 1730 and 1868.<ref>Smith. p335.</ref> Determining the average or typical print run is difficult, but some scholars estimate that it was not uncommon for books to be produced in first edition print runs of 1000-2000 copies.<ref>Smith. p343.</ref>
All three of the major cities published the full range of types or themes of publications, but each also came to be known especially, or more strongly, for certain types of works. Kyoto remained the center of production of Buddhist and Confucian texts, as it had more or less always been, while Osaka publishers produced a great many more practical works, such as encyclopedias; popular literature, meanwhile, took off especially powerfully in Edo. Publishing in Kyoto and Osaka also tended to be more heavily directed towards smaller print runs of more expensive, high quality printed works commissioned by [[poetry circles]] or other relatively exclusive groups, while Edo publishing was more heavily directed towards high-volume production of less expensive, less high-quality popular materials.
Publishing in Japan was dominated chiefly by the ''[[chonin|chônin]]'' commoner class, and by commercial interests. This was in stark contrast to the situation in certain places elsewhere in the world, such as in [[Joseon Dynasty]] Korea, where the court maintained control over nearly all publishing. In Japan, certain publishers enjoyed exclusive rights granted them by the shogunate to publish daimyô directories called ''[[bukan]]'', calendars (the publishing of which was restricted otherwise), and city maps, but outside of this, and the occasional commissions from the shogunate for the production of given publications, for the most part the [[Tokugawa shogunate]] was relatively uninvolved in publishing. Formal edicts continued to be issued in manuscript form.<ref>Smith. p342.</ref>
Literacy among urban dwellers has been estimated at 80% for men, and 50% for women.<ref>Passin, Herbert. ''Society and Education in Japan''. New York: Teachers College Press, 1965. p57.</ref>
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