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Created page with "*''Other Names'': 華誘斎 ''(Kayuusai)'' *''Japanese'': 須原屋茂兵衛 ''(Suwaraya Mohei)'' Suwaraya Mohei was an Edo-based publisher whose operations flourished fr..."
*''Other Names'': 華誘斎 ''(Kayuusai)''
*''Japanese'': 須原屋茂兵衛 ''(Suwaraya Mohei)''

Suwaraya Mohei was an [[Edo]]-based publisher whose operations flourished from the 1650s through the end of the [[Edo period]], into the [[Meiji period]]. Identified by the shop name Kayûsai, Suwaraya published numerous works, with those by Edo [[literati]] at the core.

The business grew considerably under the 4th Suwaraya Mohei in the Hôreki era (1750s-60s), and expanded even further under the 6th Suwaraya Mohei in the late Kansei era (late 1790s). The latter made efforts to resist pressure to open a branch in [[Kamigata]], but ultimately gave in and opened one in [[Kyoto]].

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==References==
*Yokoyama Manabu 横山学, ''Ryûkyû koku shisetsu torai no kenkyû'' 琉球国使節渡来の研究, Tokyo: Yoshikawa kôbunkan (1987), 198.

[[Category:Merchants]]
[[Category:Edo Period]]
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