Takeno Joo
Jôô was originally from Yamato province and became a wealthy merchant in Sakai. He became well-known as a master of the tea ceremony and is reputed to have tutored such future masters as Tsuda Sôgyû and Sen no Rikyû
References
- Initial text from Sengoku Biographical Dictionary (Samurai-Archives.com) FWSeal & CEWest, 2005