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Born in Tsuruga in [[Echizen province]], his childhood name was Nakano Tetsujirô. While apprenticing under a Kyoto [[textiles]] merchant, he took the name Shinshichi. Then, in [[1828]], he married into the family of rice merchant Takashimaya Iida Gihee, whose shop was named after his hometown, in the Takashima district of [[Omi province|Ômi province]]. Shinshichi began selling secondhand clothes out of the rice shop, and in [[1831]], opened his own shop, calling it Takashimaya, and selling secondhand clothes.

Born in Tsuruga in [[Echizen province]], his childhood name was Nakano Tetsujirô. While apprenticing under a Kyoto [[textiles]] merchant, he took the name Shinshichi. Then, in [[1828]], he married into the family of rice merchant Takashimaya Iida Gihee, whose shop was named after his hometown, in the Takashima district of [[Omi province|Ômi province]]. Shinshichi began selling secondhand clothes out of the rice shop, and in [[1831]], opened his own shop, calling it Takashimaya, and selling secondhand clothes.

He eventually passed on his business to his son, [[Iida Shinshichi II]], under whom it prospered. The business was strong enough, and flexible enough, to survive the turbulent [[Bakumatsu period]] and to adapt to new circumstances after the [[Meiji Restoration]].

He eventually passed on his business to his son-in-law, [[Iida Shinshichi II]], under whom it prospered. The business was strong enough, and flexible enough, to survive the turbulent [[Bakumatsu period]] and to adapt to new circumstances after the [[Meiji Restoration]].

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