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Located on the road which ran between the Inner Shrine and Outer Shrine areas of Ise, Furuichi, once known as Nagamine, though in some respects a rather quiet, out-of-the-way area, saw many pilgrims on their way to Ise shrine. It grew, therefore, mainly as a result of the demand from these travelers for places to eat, drink, and stay the night; since it was fairly customary for pilgrims to give in to enjoyments such as drink and eating meat after a pilgrimage and long period of abstaining, the demand for these things played a major role in Furuichi's development.

Located on the road which ran between the Inner Shrine and Outer Shrine areas of Ise, Furuichi, once known as Nagamine, though in some respects a rather quiet, out-of-the-way area, saw many pilgrims on their way to Ise shrine. It grew, therefore, mainly as a result of the demand from these travelers for places to eat, drink, and stay the night; since it was fairly customary for pilgrims to give in to enjoyments such as drink and eating meat after a pilgrimage and long period of abstaining, the demand for these things played a major role in Furuichi's development.

Beginning in the early decades of the Edo period, there developed a small ''yûkaku'' (red light district), consisting of six teahouses, which grew larger and more prominent over the course of the Edo period. By the [[Hoei|Hôei]] era (1704-1711), there were 162 courtesans and 60 teahouses. Growing to 70 prominent teahouses and 1000 courtesans, and three or four ''[[joruri|jôruri]]'' playhouses, by the [[Kansei]] era (1789-1801), Furuichi came to be known as the third red-light district in the country. The most prominent teahouses in the district were the Sugimoto-ya, [[Aburaya]], and Bizen-ya, with the latter being the most prominent multi-storied building in the area. The district was also famous for its Ise Ondo dances, held in the summer, and for its ''[[jishibai]]'' (local) kabuki performances. Ise Kabuki was a gateway for many Edo period actors to success in the professional licensed theatres of the big cities, and the Ise Kabuki was very popular among pilgrims and other travelers. It was even said "if you can't make it in Ise, you'll never tread on the cypress stages of Kyoto and Osaka." A marker can still be seen today identifying the site of the "Osugi to Otama" ("Osugi and Otama") theatre.

Beginning in the early decades of the Edo period, there developed a small ''yûkaku'' (red light district), consisting of six teahouses, which grew larger and more prominent over the course of the Edo period. By the [[Hoei|Hôei]] era (1704-1711), there were 162 courtesans and 60 teahouses. Growing to 70 prominent teahouses and 1000 courtesans, and three or four ''[[joruri|jôruri]]'' playhouses, by the [[Kansei]] era (1789-1801), Furuichi came to be known as the third red-light district in the country. The most prominent teahouses in the district were the Sugimoto-ya, [[Aburaya]], and Bizen-ya, with the latter being the most prominent multi-storied building in the area.  

 

The district was also famous for its Ise Ondo dances, held in the summer, and for its ''[[jishibai]]'' (local) kabuki performances. Ise Kabuki was a gateway for many Edo period actors to success in the professional licensed theatres of the big cities, and the Ise Kabuki was very popular among pilgrims and other travelers. It was even said "if you can't make it in Ise, you'll never tread on the cypress stages of Kyoto and Osaka." Many plays were also debuted and tested out in Ise before opening in the big cities. One of the most successful and popular of these was the kabuki version of ''[[Yoshitsune Senbon Zakura]]'', which premiered as a ''[[bunraku]]'' play in Osaka in [[1747]]/11, and was then performed for the first time as a kabuki two months later, in [[1748]]/1, in Furuichi.

 

A marker can still be seen today identifying the site of the "Osugi to Otama" ("Osugi and Otama") theatre.

A fire broke out in [[Dairinji]], a temple closely associated with the ''yûkaku'', on [[1852]]/6/27, and spread, ultimately destroying 280 buildings. At this time, there were only 40 prominent teahouses, and 780 girls.

A fire broke out in [[Dairinji]], a temple closely associated with the ''yûkaku'', on [[1852]]/6/27, and spread, ultimately destroying 280 buildings. At this time, there were only 40 prominent teahouses, and 780 girls.