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Created page with "*''Japanese'': 永楽屋東四郎 ''(Eirakuya Tôshirô)'' Eirakuya Tôshirô was the name of a series of book publishers based in Nagoya. Though a long lineage stretchin..."
*''Japanese'': 永楽屋東四郎 ''(Eirakuya Tôshirô)''

Eirakuya Tôshirô was the name of a series of book publishers based in [[Nagoya]]. Though a long lineage stretching from the 1770s until well into the [[Meiji period]], they are perhaps most famous for the publication of ''[[Hokusai manga]]'' and other works illustrated by the famous ''[[ukiyo-e]]'' master [[Katsushika Hokusai]].

The first to hold the name Eirakuya Tôshirô and to begin the publishing business was a ''[[goyo shonin|gôyô shônin]]'' in service to the [[Owari han|Nagoya]] [[han school]] [[Meirindo (Nagoya)|Meirindô]] named Katano Naosato (片野直郷), who lived from [[1741]] to [[1795]]/10/22. He first began publishing under the name Eiraku-ya in [[1775]], calling his shop Tôhekidô (東壁堂). His early publications included writings by Confucian scholars and other retainers of the domain.

After receiving official recognition from the booksellers' guild (''[[nakama]]'') of Nagoya in [[1794]], Eirakuya gained a more fully established position. He or his successor then also began collaborating with the prominent [[Edo]]-based publisher [[Tsutaya Juzaburo|Tsutaya Jûzaburô]], and later opened branch shops in Edo, and in [[Ogaki|Ôgaki]] city in [[Mino province]].

Eirakuya was granted membership in the Edo booksellers' guild (''[[tonya]]'') in the 1830s. The second Eirakuya Tôshirô, also known as Katano Yoshinaga (善長) died in [[1836]]. He was succeeded by Katano Yoshinori (善教), who was succeeded in turn by a different Katano Yoshinori (善功). They published a wide variety of books, including ''[[kokugaku]]'' works by [[Motoori Norinaga]], poetry collections by figures such as [[Yokoi Yayu|Yokoi Yayû]] and [[Inoue Shiro|Inoue Shirô]], and the illustrated volumes of ''Hokusai manga''.

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==References==
*"[https://kotobank.jp/word/%E6%B0%B8%E6%A5%BD%E5%B1%8B%E6%9D%B1%E5%9B%9B%E9%83%8E%28%E5%88%9D%E4%BB%A3%29-1058674 Eirakuya Tôshirô (shodai)]," ''Asahi Nihon rekishi jinbutsu jiten''.

[[Category:Merchants]]
[[Category:Edo Period]]
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